With its own industrial chain synergy advantages and human resources advantages, China has become the main producer of portable energy storage products in the world. In 2020, China's production of portable energy storage products accounted for 91.90% of the world's total. The United States and Japan ranked second and third respectively, but there was a clear gap between them and China.
Product competition pattern: 100-500Wh portable energy storage products account for more than half of the market share
From the perspective of the competitive landscape of portable energy storage products with different capacities, from 2016 to 2020, the market share of portable energy storage products with capacities between 100Wh and 500Wh in the world is the largest, but the market share is gradually declining. In 2020, the market share of portable energy storage products between 100Wh and 500Wh will be 56.4%. Portable energy storage products with a market share of 500Wh-1000Wh ranked second, accounting for 35.6% in 2020, and the market share is gradually expanding. The market share of portable energy storage products with a capacity greater than 1000Wh is the smallest, only 8.0% in 2020, but the market share is on the rise. In 2021, the market share of portable energy storage products between 100Wh and 500Wh is expected to drop below 50%.
Distribution of application fields: leading market share in outdoor field
From the perspective of the market share of the application field, from 2016 to 2020, the outdoor field and emergency field are the main application fields of portable energy storage products, of which the market share of the outdoor field shows a downward trend. 1%, but still has the largest market share. In 2020, the market share in the emergency field continued to expand, reaching 42.2%.
Distribution of sales channels: mainly online sales
From the perspective of the market share of different sales channels, from 2016 to 2020, the global sales of portable energy storage products gradually shifted from offline to online. In 2020, the global market share of portable energy storage online sales will reach 83.5%, while offline sales will only be 16.5%. In 2021, the global offline sales channel market share of portable energy storage products is expected to further shrink to below 14%.
Enterprise competition pattern: Huabao Xinneng accounts for more than 16%
At present, the portable energy storage industry is still dominated by small and medium-sized enterprises. The world's representative portable energy storage companies mainly include Huabao New Energy, Zhenghao Technology, Goal Zero/Delan Minghai, Anker Innovation, etc. Among them, Huabao Xinneng ranked first with 16.60% of the shipments.
From the perspective of regional competition in the global portable energy storage industry, China has become the main producer of portable energy storage products in the world by virtue of its technological advantages and human resource advantages, but in the future, as the number of industry competitors increases, the market share may fluctuate.
In terms of products, the market share of 100-500Wh portable energy storage products accounts for more than half, but the proportion is declining. Portable energy storage products of 500Wh-1000Wh may have more room for development.
In terms of application fields, the outdoor field accounts for the largest proportion, followed by the emergency field, but the market share of both shows a downward trend. The multi-field application of portable energy storage products is the future trend.
In terms of sales channels, due to the advantages of high cost performance and convenience of online sales, it has become the main sales channel at present, and the proportion may further expand in the future.
In terms of corporate competition, Chinese companies such as Huabao New Energy and Zhenghao Technology occupy a large market share and are in a leading position. At present, lithium-ion energy storage technology is still the mainstream of the portable energy storage industry, but with the development of energy storage technology, the application of new technologies in the field of portable energy storage in the future will directly affect the market share of enterprises. Leading companies should focus on R&D investment, pay attention to technology trends, and update iterative products in a timely manner to ensure their leading position in the industry.
The above data refer to the "China Energy Storage Battery Industry Market Prospect and Investment Strategic Planning Analysis Report" by the Qianzhan Industry Research Institute. At the same time, the Qianzhan Industry Research Institute also provides industrial big data, industrial research, industrial chain consulting, industrial map, industrial planning, park planning, Industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, IPO working paper consultation and other solutions.
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